Your best customers already came once. Nothing brings them back.
A paper punch card gets lost. A loyalty app never gets downloaded. This one lives in the phone wallet they already use — beside their boarding passes and bank cards — and you can push an offer to their lock screen on a quiet Tuesday.
And it launches full, not empty — day one, we message the customer list you already have.
You already paid to win these customers. Then you let them go.
A customer list nobody has ever messaged
It is sitting in your point of sale, your booking system or a spreadsheet right now. Hundreds of people who already paid you and liked it enough to pay. It has never been used. Not once. That is not a marketing problem, it is an unopened envelope.
The punch card in a drawer somewhere
Nine stamps out of ten, lost in a jacket. It cannot remind anybody of anything, you have no idea who is holding one, and the only person who ever sees the data is the customer.
The loyalty app nobody downloaded
The programme dies at the App Store, because nobody installs an app for a cafe. So you are back to hoping people simply remember you, in a market spending real money to make sure they do not.
Winning a customer costs money. Keeping one is nearly free — and it is the part almost nobody has a system for. Every returning customer is margin you do not have to buy twice.
Most loyalty programmes fail on day one, not month six.
Two things kill a loyalty programme, and both happen immediately. The first is the download — ask somebody to install an app for your restaurant and you have lost most of them at the request. The second is the empty start — a card with nobody in it has to be filled one customer at a time, at a counter, by staff who are busy, and that takes months you never get.
So we remove both. The card installs into the wallet already on the phone, which is one tap and no download. And it does not start empty: on day one we run a campaign to the customer list you already have, so real people are holding it before your staff have said a word.
That is also why we will not sell you the card on its own. A wallet card with no launch campaign and no counter procedure is the version that quietly fails, and we would rather say that here than take the money and let you find out.
It starts full, then it fills itself.
The first customers come from the list you already own. After that the card does the remembering — who came, how often, and when it is worth nudging them.
We are blunt about this one: a wallet card that staff never mention underperforms badly. That is why a counter procedure is part of the product and not homework we leave with you.
Then it runs — and this is the part a punch card cannot do
Do not take our word for it — add one to your own phone.
Fat Ninja Pizza is our public showroom build. Open its loyalty page on your phone and put the card in your wallet right now. It is a demonstration restaurant rather than a client, so you are not poking around in somebody's live business.
A card, a launch, and the bit everyone forgets.
Three things arrive, and the third is the one that decides whether the other two matter.
A branded card, in your colours
Your logo, your brand, your reward mechanic — stamps, cashback or tiers. It renders natively in Apple Wallet and Google Wallet, so it looks like it belongs beside their bank cards rather than like an advert.
Looks like you, not like usA day-one campaign to your existing list
The launch blast that fills the card before your staff say a word. We write it, segment your list and run it — that work is included in your setup. The messages themselves are billed at cost from your prepaid wallet, and you approve the exact figure before anything sends. Never after.
It starts full, not emptyA counter procedure your staff will use
One line to say, a QR on the counter, and a way to check whether it is actually happening. Unglamorous, and the single biggest difference between a card that grows and a card that stalls.
The part everyone skipsOffers straight to the lock screen
A quiet Tuesday is a message away. Push an offer to everyone holding the card — no ad spend, no algorithm deciding who sees it, no paying twice for a customer you already won.
Reach you already ownBirthdays and milestones, automatic
Visit counts, spend and birthdays are tracked on the card, so the occasion messages fire without anyone remembering to send them. The card does the remembering.
Set once, runs for yearsOne customer record, not another silo
Card holders land in the same CRM as your enquiries and bookings, on one contact record. That is what lets a loyalty card and a front desk eventually behave like one system instead of two subscriptions.
Built to connect laterEveryone sells the card. Almost nobody launches it.
- Needs an app download, so most people never join
- Starts empty and fills one customer at a time
- No way to reach a member once they leave
- Nobody knows who is holding one
- Staff forget to mention it by week three
- Lives in its own silo, away from everything else
- Installs into the wallet already on the phone
- Launches with a campaign to your existing list
- Push an offer to the lock screen whenever you want
- You can see installs, visits and spend
- A counter procedure ships with it
- One customer record, shared with your other modules
One price, and the launch is in it.
The same numbers we publish on the pricing page. Nothing here becomes “we'll see” after you pay.
The card, the launch campaign and the counter procedure. We do not sell the card on its own.
- Branded wallet card, Apple and Google
- Loyalty mechanic configured — stamps, cashback or tiers
- Day-one reactivation campaign written, segmented and sent for you
- Counter SOP so your staff actually promote it
- Push offers straight to the lock screen
- Card holders land in your CRM on one contact record
- Monthly operating credits worth 10% of the fee
- Optional: official WhatsApp Business channel — USD 50 / month
The campaign work is included; the messages are billed at cost. Writing the launch campaign, segmenting your list and running the send is part of your setup fee. The message fees themselves come out of your prepaid wallet at the rate your dashboard shows — we do not mark them up, and we show you the total before anything sends. Sending over the official WhatsApp Business channel needs the WhatsApp add-on at USD 50 a month; email and SMS need nothing extra.
Already running a loyalty programme that nobody uses?
Migrating existing members onto a wallet card, or connecting a point-of-sale so visits and spend flow in automatically, are both real work — and the cost genuinely depends on which POS you run. We quote those after a look rather than pretend they fit a table.
All prices in USD. Malaysian clients can be invoiced in MYR at the prevailing rate. Prices exclude any applicable taxes. Every number here is also on the pricing page.
The questions everyone asks first.
Does my customer have to download an app?
No, and that is the entire point. The card installs into Apple Wallet or Google Wallet, which is already on their phone beside their boarding passes and bank cards. They tap a link, they tap Add, and it is done. Every loyalty programme that requires an app download dies at that download, because nobody installs an app for a coffee shop.
Can I see a real one before I buy?
Yes. Fat Ninja Pizza is our public showroom build and its loyalty page is live at fnp.systemsninjas.com/loyalty. Open it on your phone and add the card to your own wallet. It is a demonstration restaurant rather than a client, so you are not poking around in somebody's live business.
We already have a customer list that has never been used. Does that help?
It is the single biggest thing you can bring. A loyalty card that launches empty takes months to fill, because it depends on people walking in and staff remembering to mention it. We launch yours with a campaign to the list you already have on day one, so it starts with real people in it. Writing that campaign, segmenting your list and running it is included in your setup. The messages themselves are billed at cost from your prepaid wallet — and you see the exact number before anything sends, never after.
Will my staff actually promote it?
Only if you make it easy, which is why a counter procedure ships with the card rather than being left to you: one line for staff to say, a QR on the counter, and a way to see who is actually installing cards. We will be candid about this one — a wallet card whose staff never mention it is the most common way these programmes quietly fail, and the fix is a process, not more software.
Does it work on both iPhone and Android?
Yes, Apple Wallet and Google Wallet both. Same link; the phone works out which one it needs. There is nothing for you to maintain in two places.
What does it cost?
USD 100 a month plus a one-time setup of USD 500, which includes the branded card, the loyalty programme configuration, the counter procedure, and building and running the day-one campaign. Your monthly fee carries operating credits worth 10% of it; message volume beyond that runs from a wallet you top up, at cost. If you want the card and the campaign to run over the official WhatsApp Business channel, that is an add-on at USD 50 a month. The monthly platform fee is charged once even if you later switch on other modules. Every figure is published on our pricing page.
What happens if I stop paying?
The card stops being updated and the pushes stop, because the monthly is what pays for the platform running behind it. Your customer data is yours and we export it to you. There is no lock-in clause and no exit fee.
Stop buying the same customer twice.
Book a call. We will look at how many past customers you can already reach, what a quiet Tuesday actually costs you, and what your card would look like in your own brand — before you commit to anything.
Book a call →Or just add the showroom card to your phone and see the thing working first.