Your best customers already came once. Nothing brings them back.
A paper punch card gets lost. A loyalty app never gets downloaded. This one lives in the phone wallet they already use, beside their boarding passes and bank cards, and you can push an offer to their lock screen on a quiet Tuesday.
Message Gunnar, our AI assistant... if we're a fit, it books your free audit with our team.
You don't work out the reward... we do, from your own numbers. And it can start full, not empty: on day one we message the customer list you already have.
Made for places people can come back to.
It works if
- Customers can visit you again and again... a café, restaurant, salon, gym, clinic or shop.
- You have a customer list somewhere, even an old one nobody has ever messaged. Not required, but it fills the card on day one.
- Your staff can say one line at the counter.
Not for you if
- Most customers buy from you once in a lifetime.
- You don't want to give a returning customer anything back, not even a small treat.
You already paid to win these customers. Then you let them go.
A customer list nobody has ever messaged
It is sitting in your point of sale, your booking system or a spreadsheet right now. Hundreds of people who already paid you and liked it enough to pay. It has never been used. Not once. That is not a marketing problem, it is an unopened envelope.
The punch card in a drawer somewhere
Nine stamps out of ten, lost in a jacket. It cannot remind anybody of anything, you have no idea who is holding one, and the only person who ever sees the data is the customer.
The loyalty app nobody downloaded
The programme dies at the App Store, because nobody installs an app for a cafe. So you are back to hoping people simply remember you, in a market spending real money to make sure they do not.
Winning a customer costs money. Keeping one is nearly free, and it is the part almost nobody has a system for. Every returning customer is margin you do not have to buy twice.
Most loyalty programmes fail on day one, not month six.
Two things kill a loyalty programme, and both happen immediately. The first is the download, ask somebody to install an app for your restaurant and you have lost most of them at the request. The second is the empty start. A card with nobody in it has to be filled one customer at a time, at a counter, by staff who are busy, and that takes months you never get.
So we remove both. The card installs into the wallet already on the phone, which is one tap and no download. And it does not have to start empty: on day one we can run a campaign to the customer list you already have, so real people are holding it before your staff have said a word.
You can buy the card without the launch. We just don't recommend it, and here is the honest reason: a card with no launch and no counter routine fills one customer at a time, and that is the version that quietly stalls. The launch work is already in the setup price, so using it costs you nothing extra except the messages themselves.
Everyone sells the card. Almost nobody launches it.
- Needs an app download, so most people never join
- Starts empty and fills one customer at a time
- No way to reach a member once they leave
- Nobody knows who is holding one
- Staff forget to mention it by week three
- Lives in its own silo, away from everything else
- Rewards people who already came, nothing for first-timers
- You guess the reward and hope the maths works
- Installs into the wallet already on the phone
- Launches with a campaign to your existing list
- Push an offer to the lock screen whenever you want
- You can see installs, visits and spend
- A counter procedure ships with it
- One customer record, shared with your other modules
- A welcome treat wins the first visit, then becomes the loyalty card
- We work out the reward from your own numbers
It starts full, then it fills itself.
The first customers come from the list you already own. After that the card does the remembering. Who came, how often, and when it is worth nudging them.
One card, two jobs. It wins the first visit, then it brings them back.
Most loyalty cards only reward people who already came. This one starts earlier. A new customer gets a welcome treat card. The first time they use it, the same card in their phone turns into your loyalty card. No second download, no second sign-up, nothing for them to do.
It wins the visit. A small free treat gives a new customer a reason to come in, and the card is already in their phone.
It brings them back. The same card is now their cashback or stamp card, so every visit after the first earns them something.
See it on your own phone: our demo restaurant's welcome card works exactly like this. Claim it here.
Not sure what a phone wallet is?
It is an app that is already on the phone: Apple Wallet on every iPhone, Google Wallet on Android. People keep their boarding passes, tickets and bank cards in it. Your customer taps a button like one of these, and your card is saved there. Nothing to download.
Try it. Both open our demo restaurant's card.
Apple and Apple Wallet are trademarks of Apple Inc., registered in the U.S. and other countries. Google Wallet is a trademark of Google LLC.
We are blunt about this one: a wallet card that staff never mention underperforms badly. That is why a counter procedure is part of the product and not homework we leave with you.
Then it runs, and this is the part a punch card cannot do
From yes to a full card, in four steps.
Send us what you already know.
Your logo, your customer list if you have one, and a few numbers from your till: what people usually spend, how often your regulars come back, and what your best items cost you to make.
You don't calculate anything. We do.
From your own numbers we design the welcome treat and the ongoing reward, and work out what each returning customer costs you and what they are worth. You see the numbers and say yes before anything is built. No marketer, no analyst, no guessing.
We build the card in your brand and write the launch message.
You see and approve the total before anything sends.
It launches to your list, then the counter takes over.
One line to say, one QR, and you can see who is installing. No list? The counter fills the card on its own, just more slowly.
Do not take our word for it. Add one to your own phone.
Fat Ninja Pizza, our demo restaurant
Open its loyalty page on your phone and put the card in your wallet right now. It is a demonstration restaurant rather than a client, so you are not poking around in somebody's live business.
A card, a launch, and the bit everyone forgets.
Three things arrive, and the third is the one that decides whether the other two matter.
A branded card, in your colours
Your logo, your brand, a reward we work out from your own numbers. It starts as a welcome treat for new customers and turns into your stamp or cashback card after their first visit. It renders natively in Apple Wallet and Google Wallet, so it looks like it belongs beside their bank cards rather than like an advert.
Looks like you, not like usA day-one campaign to your existing list
The launch blast that fills the card before your staff say a word. We write it, segment your list and run it. That work is included in your setup. The messages themselves come out of your prepaid wallet at the rates shown in your dashboard, and you see and approve the exact figure before anything sends. Never after.
It starts full, not emptyA counter procedure your staff will use
One line to say, a QR on the counter, and a way to check whether it is actually happening. Unglamorous, and the single biggest difference between a card that grows and a card that stalls.
The part everyone skipsOffers straight to the lock screen
A quiet Tuesday is a message away. Push an offer to everyone holding the card, no ad spend, no algorithm deciding who sees it, no paying twice for a customer you already won.
Reach you already ownBirthdays and milestones, automatic
Visit counts, spend and birthdays are tracked on the card, so the occasion messages fire without anyone remembering to send them. The card does the remembering.
Set once, runs for yearsOne customer record, not another silo
Card holders land in the same CRM as your enquiries and bookings, on one contact record. That is what lets a loyalty card and a front desk eventually behave like one system instead of two subscriptions.
Built to connect laterOne price, and the launch is in it.
The same numbers we publish on the pricing page. Nothing here becomes “we'll see” after you pay.
This is for businesses whose past customers never come back. We help you bring them back using a loyalty card that lives in the phone wallet they already carry... without asking anyone to download an app.
- Investment
- USD 500 to set up, then USD 100 a month.
- Value
- For that, you get the branded card, a reward worked out from your own numbers, the launch to your existing list, and the counter routine your staff will actually use.
- Works best if
- You have a customer list and your staff will mention the card.
The card, the launch campaign and the counter procedure, in one price. The launch is how we recommend you start.
- Branded wallet card, Apple and Google
- Reward designed from your own numbers. You don't calculate anything
- Welcome treat that turns into your stamp or cashback card
- Day-one reactivation campaign written, segmented and sent for you
- Counter SOP so your staff actually promote it
- Push offers straight to the lock screen
- Card holders land in your CRM on one contact record
- Monthly operating credits worth 10% of the fee
- Optional: official WhatsApp Business channel, USD 50 / month
- WhatsApp activation: USD 200 one-time, on top of setup
Message Gunnar, our AI assistant... if we're a fit, it books your free audit with our team.
The campaign work is included; the messages are billed separately. Writing the launch campaign, segmenting your list and running the send is part of your setup fee. The message fees themselves come out of your prepaid wallet at the rates shown in your dashboard, and you see and approve the total before anything sends. Sending over the official WhatsApp Business channel needs the WhatsApp add-on at USD 50 a month, plus a one-time USD 200 activation on top of the setup fee; email and SMS need nothing extra.
Already running a loyalty programme that nobody uses?
Migrating existing members onto a wallet card, or connecting a point-of-sale so visits and spend flow in automatically, are both real work, and the cost genuinely depends on which POS you run. We quote those after a look rather than pretend they fit a table.
All prices in USD. Malaysian clients can be invoiced in MYR at the prevailing rate. Prices exclude any applicable taxes. Every number here is also on the pricing page.
The questions everyone asks first.
Does my customer have to download an app?
No, and that is the entire point. The card installs into Apple Wallet or Google Wallet, which is already on their phone beside their boarding passes and bank cards. They tap a link, they tap Add, and it is done. Every loyalty programme that requires an app download dies at that download, because nobody installs an app for a coffee shop.
Can I see a real one before I buy?
Yes. Fat Ninja Pizza is our demo restaurant and its loyalty page is live at fnp.systemsninjas.com/loyalty. Open it on your phone and add the card to your own wallet. It is a demonstration restaurant rather than a client, so you are not poking around in somebody's live business.
We already have a customer list that has never been used. Does that help?
It is the single biggest thing you can bring. A loyalty card that launches empty takes months to fill, because it depends on people walking in and staff remembering to mention it. We launch yours with a campaign to the list you already have on day one, so it starts with real people in it. Writing that campaign, segmenting your list and running it is included in your setup. The messages themselves come out of your prepaid wallet at the rates shown in your dashboard, and you see and approve the exact number before anything sends, never after.
Can I buy the card without the launch campaign?
Yes. The launch work is already in the setup price, so leaving it out does not make the card cheaper. It only makes it slower: without it, the card fills one customer at a time at the counter. With it, people who already know you have your card in their phone on day one. That is why we recommend it. And if your list is too old to be worth messaging, we will tell you.
How do I know what reward to offer?
You don't have to. Send us a few numbers you already know: what people usually spend, how often your regulars come back, and what your items cost you to make. We design the welcome treat and the ongoing reward from them, and show you what each returning customer costs you before you agree to anything. We won't promise how many people come back. But you won't be guessing at the cost.
What is the welcome treat for?
It gets a new customer through the door the first time. They add the card to their phone to claim a small treat, like a free drink or dessert. When your staff scan it on that first visit, the same card turns into your cashback or stamp card. They never install anything twice.
Will my staff actually promote it?
Only if you make it easy, which is why a counter procedure ships with the card rather than being left to you: one line for staff to say, a QR on the counter, and a way to see who is actually installing cards. We will be candid about this one, a wallet card whose staff never mention it is the most common way these programmes quietly fail, and the fix is a process, not more software.
Does it work on both iPhone and Android?
Yes, Apple Wallet and Google Wallet both. Same link; the phone works out which one it needs. There is nothing for you to maintain in two places.
What does it cost?
USD 100 a month plus a one-time setup of USD 500, which includes the branded card, the loyalty programme configuration, the counter procedure, and building and running the day-one campaign. Your monthly fee carries operating credits worth 10% of it; message volume beyond that runs from a wallet you top up, at the rates shown in your dashboard. If you want the card and the campaign to run over the official WhatsApp Business channel, that is an add-on at USD 50 a month, plus a one-time USD 200 activation charged on top of the setup fee. The monthly platform fee is charged once even if you later switch on other modules. Every figure is published on our pricing page.
What happens if I stop paying?
The card stops being updated and the pushes stop, because the monthly is what pays for the platform running behind it. Your customer data is yours and we export it to you. There is no lock-in clause and no exit fee.
Stop buying the same customer twice.
- Want it? Message Gunnar, our AI assistant... if we're a fit, it books your free audit with our team.
- Not sure? Add our demo restaurant's card to your phone first. It answers most questions in ten seconds.
- Not for you? That's fine. We'll tell you straight if it isn't a fit.