What it costs, in actual numbers.
Our productised systems have published prices. You can read them, add them up, and decide before you ever speak to us. One platform fee, one price per module, no surprise line items.
All prices in USD. Malaysian clients can be invoiced in MYR at the prevailing rate. Prices exclude any applicable taxes.
Three numbers. That's the whole model.
Every system runs on one platform, so you pay for the platform once. What changes is how many modules you switch on.
The platform fee
USD 100 / month, charged once no matter how many modules you run. Your first module is included in it.
Each extra module
+ USD 150 / month per additional module. Real build, monitoring and support work, priced as such. Each module also carries its own one-time build fee.
Setup
A one-time build fee, different for each module because the work is. It is listed on every card below. Paid once, at the start. Nothing recurring hides inside it.
Running six modules à la carte costs more than the F&B Edition below, which bundles all six.
Buy one. Add more when it earns it.
Each module is a finished system, not a tool licence. We configure it for your business, wire it into what you already run, and keep it running.
AI Front Desk
Every enquiry answered in seconds, on the channel it arrived on, day or night.
One-time setup USD 500
- Instant reply to every enquiry, all channels
- After-hours and missed-enquiry recovery
- Qualifies and routes to the right person
- Booking handled without back-and-forth
Ready now? Buy it without a call: USD 500 build plus your first month, then USD 100 monthly.
Money Maker Website: Sells
A five-page site built to do one job: turn attention into booked revenue.
One-time build USD 1,300
- 5 conversion-built pages, written and designed
- FAQ bot trained on your business
- Lead capture wired to your CRM
- Booking built in
- Hosting, updates and monitoring included
Money Maker Website: Spark
One long-form conversion page and a FAQ bot. The fastest way to stop leaking traffic.
One-time build USD 700
- 1 long-form conversion page
- FAQ bot trained on your business
- Hosting, updates and monitoring included
Money Maker Website: Engine
The full acquisition site: pages, ad landing pages, upgraded bot, and monthly optimisation.
One-time build USD 2,500
- 5–7 pages plus dedicated ad landing pages
- Upgraded conversational bot
- Monthly conversion optimisation
- Monthly performance reporting
One flat monthly fee, whatever the page count.
Talk it through →Digital Wallet Card
A loyalty card that lives in your customer's phone wallet, plus the campaign that fills it on day one.
One-time setup USD 500
- Branded wallet card, Apple and Google
- Day-one reactivation campaign to your existing list
- Counter SOP so your staff actually promote it
- Push offers straight to the lock screen
Building and running the day-one campaign is included in the setup fee. The messages themselves run from your operating credits and then your wallet, at the rates shown in your dashboard... we show you the total before a campaign sends. Sending over the official WhatsApp Business channel needs the WhatsApp add-on above.
Get started →Paperwork Autopilot
Receipts and bills captured, categorised and filed into your accounting system without anyone typing.
One-time setup USD 500
- Receipt and bill capture from email and photo
- Automatic categorisation, reviewed monthly
- Clean sync into Xero
- Month-end pack your bookkeeper can actually use
In pilot: we are taking on a small number of businesses at this stage and shaping the product around what they actually run into. A separate product family from the customer-facing modules, never bundled into an Edition.
Apply for the pilot →Guest Machine · F&B Edition
All six customer modules, wired together and managed as one system. Built for restaurants, cafés and bars.
We build you the machine that turns first-time guests into regulars.
This is the productised version of everything above: configured for your menu, your brand and your voice. It costs less than the parts because the wiring between the six gets built once instead of six times, not because it is cheaper work.
- Conversion-built website
- WhatsApp AI front desk
- Digital wallet loyalty card
- Bookings and reminders
- Reviews and guest video
- Reactivation and win-back
What "built" means here, in writing. The website and the front desk run for paying clients today, and the wallet runs live in our showroom. Bookings, reviews and reactivation are configured against your restaurant during the build. What we will and will not claim is written out on the Edition page.
Why this price: it is the founding rate, and it is an exchange rather than a discount. You get a rate locked for the life of your account; we get a written case study and a video testimonial from a business we can point to. The rate for new clients goes up from there. Yours does not.
Founding places are genuinely limited by delivery capacity, not by a countdown timer. A founding place is taken for a fixed term, paid up front: six months, or twelve months for the price of ten. That is what pays for the build we are not charging you for. When the term ends you carry on month to month at your founding rate, or you stop.
Bolt-ons, priced the same way
Added to any module or Edition. Same billing cycle, same terms. Where we can publish a price, we publish it. Where the work is genuinely custom, we quote it rather than pretend it fits a table.
| Add-on | Monthly | Setup |
|---|---|---|
| WhatsApp channelOfficial WhatsApp Business API, connected inbox, hardened bot and the automation around it. Meta charges per message; those run from your wallet at the rates shown in your dashboard. The USD 200 activation is charged once, on top of your module’s own setup fee. | USD 50 | USD 200 |
| AI Employee (Unlimited)Not a second AI. This lifts the per-use metering off the AI already running in your modules, so an AI-heavy operation pays one flat monthly fee instead of drawing down credits. A self-serve upgrade you can switch on and off. | USD 150 | None |
| POS integrationConnects your point-of-sale to the loyalty and customer layer. Priced per adapter because every POS is different. | Quoted | Quoted |
| Integrations and expansionsAnything not on this list. Another system connected, a module extended past what it ships with, a workflow built around how you actually work. We can almost certainly build it. We cannot put a number on it from a web page, so we quote it once we have seen the requirement. | Quoted | Quoted |
Some problems don't fit a price list.
Quoted after a diagnosis. Never before one.
If your problem is specific to your business and expensive enough to be worth solving properly, a productised module is the wrong answer and we will say so. Those builds are scoped and priced against what the problem actually costs you each year.
We do not publish a rate for this, because a number without a diagnosis is a guess. What we do publish is the process: a diagnostic conversation, a written scope of work you approve before anything is built, and a fixed fee against that scope.
Book a diagnostic →How billing actually works.
The things most agencies bury. Read them now rather than discovering them on an invoice.
Currency and taxes
All prices are in US dollars. Malaysian clients can be invoiced in Malaysian ringgit at the prevailing rate on the invoice date. Prices exclude any applicable taxes, which are shown separately if they apply.
Billing cycle
Setup is charged once, before work starts. The monthly fee begins when your system goes live, not when you sign, and recurs monthly on that date until cancelled.
Included operating credits
Every plan includes monthly operating credits worth 10% of your monthly fee. These cover messages, AI responses and system activity. Usage beyond that runs from a wallet you top up, at the rates shown in your dashboard. Unused credits do not roll over.
Cancellation
Monthly plans run month to month and are cancellable with 30 days' notice. No minimum term, no annual contract, on any module bought at standard price. Founding places are the one exception: they are a fixed prepaid term, because the build fee is waived in exchange for it. Section 4 of our Delivery & Refund Policy says exactly what happens if you leave one early.
What's out of scope
Each module has a defined scope, listed in your agreement. Work outside it is quoted separately before it is done... never added silently to an invoice.
Delivery and refunds
Everything we sell is a digital service, delivered to your accounts online. Nothing is physically shipped. Full terms are in our Delivery & Refund Policy.
Not sure which one you need?
That is what the audit is for. We walk your customer journey together and show you where the revenue is actually leaking. Then you pick... or you don't.
Get a systems audit →