Answers

Your Job Ad Describes The Person. Here Are The 90 Days Of Work It Should Describe Instead.

Uldis Zalcmanis

Published on: 04/09/2026

A build spec for the first marketing-ops, CRM or automation hire at an owner-led business. Ninety days of work in order, eleven numbered tasks, a test at the end of each month a non-technical owner can grade, and the six ways this hire usually fails with the interview question that catches each one.

guidehiringfirst ops hiremarketing opsoperationscrmautomationonboarding

Should Your Website Have An llms.txt?

Uldis Zalcmanis

Published on: 03/09/2026

We measured 400 services from a national register and read what their sites tell AI systems. At least six of the fourteen verified llms.txt files were not written by the business, and every AI-crawler block we found came from a CDN default. Plus the statistic we are withdrawing.

answersllms.txtai crawlersrobots.txtaeomeasurement

Why Your Form's Completion Rate Is Worse Than The Number You See

Uldis Zalcmanis

Published on: 03/09/2026

On a four-step collector we built, the dashboard number was 25. Then 37 people told us they had submitted and 31 of those had no record of any kind. The false completion is the expensive one, because nobody chases a person the system says is finished.

answersformsconversionuxmeasurementsupport

Why Does A Chatbot That Worked Six Months Ago Start Giving Wrong Answers?

Uldis Zalcmanis

Published on: 03/09/2026

Three causes of bot decay, none of which appear in a change log: the model underneath is retired and silently swapped, a fact that was typed in stops being true, and a link in the instructions stops resolving. Plus the benchmark of ours we are withdrawing.

answerschatbotsmodel retirementmaintenancelink rot