Should Your Website Have An llms.txt?

Should Your Website Have An llms.txt?

Should Your Website Have An llms.txt?Uldis Zalcmanis
Published on: 03/09/2026

We measured 400 services from a national register and read what their sites tell AI systems. At least six of the fourteen verified llms.txt files were not written by the business, and every AI-crawler block we found came from a CDN default. Plus the statistic we are withdrawing.

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Why Your Form's Completion Rate Is Worse Than The Number You See

Why Your Form's Completion Rate Is Worse Than The Number You See

Why Your Form's Completion Rate Is Worse Than The Number You SeeUldis Zalcmanis
Published on: 03/09/2026

On a four-step collector we built, the dashboard number was 25. Then 37 people told us they had submitted and 31 of those had no record of any kind. The false completion is the expensive one, because nobody chases a person the system says is finished.

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Why Does A Chatbot That Worked Six Months Ago Start Giving Wrong Answers?

Why Does A Chatbot That Worked Six Months Ago Start Giving Wrong Answers?

Why Does A Chatbot That Worked Six Months Ago Start Giving Wrong Answers?Uldis Zalcmanis
Published on: 03/09/2026

Three causes of bot decay, none of which appear in a change log: the model underneath is retired and silently swapped, a fact that was typed in stops being true, and a link in the instructions stops resolving. Plus the benchmark of ours we are withdrawing.

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If Someone Unsubscribes From Email, Should You Stop Texting Them?

If Someone Unsubscribes From Email, Should You Stop Texting Them?

If Someone Unsubscribes From Email, Should You Stop Texting Them?Uldis Zalcmanis
Published on: 03/09/2026

Five regimes mapped, the seven rules that actually govern cross-channel suppression, and why we still recommend the stricter option for any messaging-heavy business. Plus the correction we owe against our own reasoning, which measurement contradicted.

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