Your Job Ad Describes The Person. Here Are The 90 Days Of Work It Should Describe Instead.

Uldis Zalcmanis

Published on: 04/09/2026

A build spec for the first marketing-ops, CRM or automation hire at an owner-led business. Ninety days of work in order, eleven numbered tasks, a test at the end of each month a non-technical owner can grade, and the six ways this hire usually fails with the interview question that catches each one.